|Athlete Marketing & Representation|
As the VP of Talent Management for IMG, Carlos represents clients including Cam Newton, Venus Williams, James Blake, Marcos Baghdatis, Donald Young and others. Having proved himself to IMG as an intern by securing a presenting sponsorship from P&G for a women's tennis tournament, Fleming was hired at the end of his internship and has risen the ranks.
Carlos' long list of accomplishments includes having negotiated high profile endorsement deals with companies including Nike, Under Armour, American Express, Coca-Cola, Kraft, McDonalds, Wrigley's, Sega, EA Sports and beyond. Member of the WTA Tour Board of Directors representing the top 20 ranked players and also member of the WTA Global Marketing Advisory Council. Worked with Venus Williams and the WTA senior leadership on the historic "Equal Prize Money" campaign that ultimately guaranteed female tennis players equal prize money at all Grand Slam events. Fleming negotiated largest ever rookie NFL apparel and shoe contract for Cam Newton with Under Armour (2011). Developed the McDonald's Williams Sisters Tour featuring Venus and Serena, which raised over $5M for Ronald McDonald House Charities. Developed literary projects Breaking Back (James Blake) and Come to Win (Venus Williams), which were both New York Times Bestsellers.
|Carlos Fleming||Vice President||IMG Talent Management|
Lon has been Magic Johnson's agent for 20+ years, and has represented him both on (negotiated his contracts) and off the court. Lon is currently the Executive Vice President for Magic Johnson Enterprises, where he works directly with Magic's business endeavors, which as of recently, includes the Los Angeles Dodgers.
He began his career as an intern with the Los Angeles Lakers and the Los Angeles Kings, before being promoted to Director of Promotions for the Lakers, Kings and the Los Angeles Forum Special Events. He has represented everyone from Craig Kilborn to former UFC Heavyweight Champion and commentator Bas Rutten. Other talent Rosen has worked with includes James Worthy, Chris Mullin, Matt Vasgerian from the MLB Network, ESPN personality Jenn Brown and Roy Jones, Jr. for HBO.
Prior to joining Magic Johnson Enterprises, Rosen served as President of Sports Entertainment at Lagardère Unlimited and as Vice President for the William Morris Agency's Sports Marketing Division. Lon also worked with Jonathan Blue at BEST. Rosen graduated from University of Southern California.
|Lon Rosen||Executive Vice President||Magic Johnson Enterprises|
Mark Eggert serves as Fila's Vice President of Footwear Design & Advanced Concepts, a newly created position to which he was promoted at the beginning of 2012 in recognition of his significant contribution to the Fila business and his importance to the company on a global basis.
Mark Eggert joined Fila USA in 2005 as the Senior Footwear Designer after stints at both Puma and New Balance. In 2007, following the acquisition of the global Fila business by Fila Korea Ltd. Mark was promoted to Director of Footwear Design. Mark stepped into this role at a time when the bulk of Fila USA's revenues came from the sale of the iconic F-13 shoe to one mall based customer. Over the last six years, Mark has been instrumental in the resuscitation of Fila's footwear business both in the US and worldwide. Under Mark's creative leadership, Fila USA has successfully and profitably expanded its category offerings into basketball, performance, running and street wear styles. In large part due to Mark's efforts, Fila USA has seen annual revenue growth of over 40% in each of the last four years, an achievement all the more remarkable given the difficult economic conditions in the United States during this period.
Mark also leads Fila's Advanced Concepts group, a cross-functional and cross border team dedicated to the research and development of new technological concepts for incorporation into Fila's footwear offerings worldwide. The Advanced Concepts group has been responsible for the introduction of several commercially successful performance styles. Mark has also been instrumental in a number of Fila USA's footwear collaborations, including those with the musician Nas, Jeff Staple, Classic Kicks and Alife Rivington Club.
In addition to Mark's creativity and imaginative, he is also extremely knowledgeable in all aspects of footwear production and he plays a major role in footwear development and production as well as in mentoring young footwear designers and developers.
While being at the forefront of Fila's extraordinary growth, Mark is also very much a family man. Married with two young children, he keeps an active lifestyle and is a true example of how to balance both.
|Mark Eggert||Vice President of Footwear Design & Advanced Concepts||Fila|
As Fila's Executive Vice President of Business Operations since 2005, Jennifer's responsibilities include global licensing, global and US marketing, corporate development, global legal affairs, US human resources, and cost management.
Prior to joining Fila, she has served as General Counsel at Archstone Consulting, Moore Corporation (where she was also appointed Senior Vice President), MCR Services/CTI Technologies (also Vice President), and The Stanley Works. Jennifer received her MBA from the University of Connecticut School of Business and her JD at Fordham University's School of Law. She pursued her undergraduate degree from Trinity College-Hartford, where she received her Bachelor's degree in Environmental Studies.
|Jennifer Estabrook||Executive Vice President of Business Operations||Fila|
Todd Kaplan Todd is responsible for overseeing Pepsi Beverages Company's two largest sports league properties - the National Football League (NFL) and Major League Baseball (MLB). In addition to developing Pepsi's national season-long NFL and MLB activation plans, Todd is responsible for leading Pepsi's sports marketing agenda and developing local consumer engagement programming across 16 NFL teams, 15 MLB teams, and a stable of almost 50 athletes. Todd is also responsible for building integrated marketing programs around marquee events such as the Super Bowl and MLB All-Star Game, as well as key league entitlements including the Pepsi NFL Rookie of the Year Award, the Pepsi Super Bowl Fan Jam Concert Series, and the MLB Fan Cave. Through the development of breakthrough NFL and MLB marketing plans, Todd has played a critical role in successfully re-launching the Pepsi MAX brand, helping to grow volume by +82%, double its share position, and gain +14 points of brand awareness post re-launch. Todd also received a PepsiCo Chairman's Award (one of PepsiCo's highest honors) for his work on the Pepsi Refresh Project, a program that went on to be named one of the top 5 "Best Ever Social Media Campaigns" by Forbes Magazine.
Prior to this assignment, Todd played a key role in building the AMP Energy brand, growing the brand to become a $650MM business by helping to increase volume by 70%, raise brand awareness by +17 points, and gain 2.5 share points - all in the first year of the re-launch alone. Todd oversaw AMP Energy's digital marketing efforts, developed the brand's action sports platform, and played an integral role in activating the brand's sponsorship of Dale Earnhardt Jr. He also managed a graphic re-design of the brand across over 30 package configurations including a revised logo and new brand identity. Before joining the AMP Energy brand team, Todd spearheaded the creation of "Pepsi Entertainment" - a specialized marketing group at Pepsi focused on promoting Pepsi's portfolio of beverage brands through branded entertainment. In this role, Todd worked with the media and digital teams to oversee brand product placement and integration into TV and film, while liaising with movie studios, TV networks, and production companies to create proprietary branded content. Prior to joining Pepsi, Todd worked for Millsport LLC, a sports marketing consultancy, where he oversaw the VISA International business. Working directly in-house with his client at Visa, he advised the company on their global sports and entertainment partnerships, including the Olympic Games and Rugby World Cup. Todd received his MBA from Yale University and he holds a BA in Economics from Northwestern University. He currently resides in Tarrytown, NY with his wife and son.
|Todd Kaplan||Director of Sports Marketing||PepsiCo|
Wendy joined Mission Athletecare nearly 2 years ago with a strong background in marketing experience. Previously, Wendy has served as Senior Vice President of Marketing and Brand Strategy for Relevent Company, Senior Director of Marketing for American Eagle Outfitters, and 7 years with Reebok International as their Global Director of Lifestyle and Entertainment Marketing. Wendy received her undergraduate degree from Stanford University.
|Wendy Kula||Vice President of Marketing||Mission Athletecare|
Kenny Mitchell is a Director of Sports Marketing for The Gatorade Company, a division of PepsiCo. He is responsible for the management of many of the brand's sports marketing partnerships in its portfolio, including athlete and property relations, sponsorship negotiations and the creation and execution of retail programming. Kenny's primary responsibilities include the development and oversight of the brand's sports marketing strategy for the NBA, MLB, Action Sports, and several collegiate conferences. This includes league, team, and athlete relations, negotiations and activation.
Prior to his current role, Kenny has held various brand, innovation and sports marketing roles at Gatorade. Most recently, he was responsible for launching Gatorade's first ever entry into Action Sports, and developed the vision, strategy and tactical marketing plans to authentically position the brand against a strategically important consumer target. Kenny began his career at PepsiCo working on the Tropicana juice business in 2004 after receiving his MBA from the Tuck School of Business where he was awarded a Consortium Fellowship and received the Wally Jones Leadership Award.
Prior to business school, Kenny worked as the Director of Business Development for TMP Worldwide, a digital marketing and advertising agency specializing in recruitment advertising.
Kenny received a Bachelor of Arts degree from Dartmouth College in 1997, where he was a co-captain, All-Ivy member of the Men's Basketball team and inducted into the Wearers of the Green - Dartmouth's Sports Hall of Fame. In 1997, Kenny led the nation (NCAA) in assists. After college, he embarked on a three-year professional basketball career, which included playing in Portugal and on several US-based semi-professional teams.
Kenny volunteers with Junior Achievement and serves on the Board for the Primo Center for Women and Children, a transitional homeless shelter located on the West Side of Chicago. Kenny and his wife, Heather, and daughter, Carter, live in Chicago.
|Kenny Mitchell||Director of Sports Marketing||Gatorade|
A graduate of Adelphi University, Mark started his career in marketing at the Gerber Group. He then moved to work as a Consultant on the American Express Metropolis Program at Track Entertainment before moving to Platinum Rye in 2005.
Mark is currently the Senior Director of Marketing at Platinum Rye where he manages the Sports division. He has personally negotiated over 1,000 endorsement contracts on behalf of brands in the world of Sports, Music, Hollywood, and Entertainment. Mark also leads Talent Procurement for P&G sports talent including their NFL and Olympic partnerships and has procured some of the biggest names in Sports/Entertainment for some of the most recognizable campaigns on TV for Fortune 500 companies such as: Justin Timberlake - Pepsi, Shaun White - Stride, Michael Phelps/Troy Polamalu/Joe Mauer - Head & Shoulders, Drew Brees - Vicks, Jay-Z - Duracell Powermat
First deal: "Partnered Johnny Knoxville and 'Jackass' with Converse to make a special-edition Jackass Chuck Taylor - 2005."
Largest deal: "Programmed talent for the last four DirecTV Celebrity Beach events during Super Bowl weekend, now going on its fifth year. Secured over 30 athletes/celebrities per year including Troy Aikman, Steve Young, Eli Manning, Reggie Bush, Mark Sanchez - 2007, 2008, 2009, 2010, 2011 (and now 2012)."
One that got away: "A line of high-end Scotch from Michael Jordan."
|Mark Zablow||Senior Director of Marketing||Platinum Rye Entertainment|
Jonathan S. Blue is Chairman and Managing Director of Blue Equity, LLC. Blue Equity is a private equity firm with a diverse and innovative portfolio of lower middle market segment business enterprises with concentrations in media, publishing, financial services, real estate, healthcare, manufacturing, and sports & entertainment. In his role as Chairman, Blue oversees the management of the current holdings in the company.
Blue also serves as the Vice Chairman of Lagardère Unlimited, a division of the Lagardère Group (PAR-MMB), a worldwide leader in media. The parent company holds in its portfolio entities such as Hachette-Filhipacchi and Hachette Livre, which includes subsidiaries Elle and Elle Europe, Paris Match, Car and Driver, Little Brown, and publishes works from the likes of Stephenie Meyer, James Patterson and Malcolm Gladwell. Blue formed BEST (Blue Entertainment Sports Television) in 2005 and was successful in building one of the world's leading sports and entertainment firms which was acquired by Lagardère Unlimited in mid-2010. Lagardère Unlimited is focused in the sports and entertainment sectors, representing prominent world renowned entertainers and top performing athletes and personalities. They manage and own major sporting events worldwide, maintain domestic and international television rights and provide sports marketing and consulting for top international brands in and to the sporting sector. Lagardère Unlimited has become one of the largest sports and entertainment companies in the world.
|Jonathan Blue||Chairman||Blue Equity|
|Fitness & Active Networking|
Kristin McGee is a celebrity Yoga & Pilates instructor and Fila's Fitness Brand Ambassador, whose fresh and unique approach to fitness has a loyal following of A-list celebrities, athletes and models. She has appeared on national morning shows and leads Yoga Retreats around the world. Kristin's DVD series includes MTV Yoga, MTV Pilates, Yoga Tone, Pilates for Beginners and she has collaborated with Bethenney Frankel to create Body by Bethenney. Her new fitness DVD, Strong, Svelte & Sexy is the hottest new beach body workout program!
|Kristin McGee||Celebrity Yoga & Pilates Instructor/Fitness Brand Ambassador||Fila|
A certified personal trainer, fitness author, Ironman triathlete and ultra-marathoner, Brett Stewart is an endurance athlete who currently resides in Phoenix, AZ. Prior to moving to the southwest for year-round training and conditioning, he co-founded the ESPN Triathlon Team while managing the web group at ESPN Technology. Brett has several technology start-ups and software companies to his credit over the last 16 years, and is currently the owner of dot9design.
A proud husband and father, Brett is the author of several fitness books including "7 Weeks to a Triathlon", "7 Weeks to Getting Ripped", "Obstacle Race Training" and "Ultimate Jump Rope Workouts".
|Brett Stewart||Fitness Author||7 Weeks to Fitness||Hospitality|
Jared specializes in corporate hospitality at the World's Most Famous Arena. As The Madison Square Garden Company embarks on an $850 million transformation, Jared is responsible for selling the state-of-the-art luxury suites, as well as generating new business revenue through marketing partnerships. Globally recognized in December 2011 by SportsPro Media as one of 10 young leaders in sports business, Jared started his sports sales career with the Phoenix Suns Legacy Partners, LLC where he was consistently the number one salesperson amongst his peers, receiving the New Business Team MVP Award. A graduate from Indiana University, Jared co-founded an annual event on campus for students to receive insight and guidance on sports business. Coming this fall, he will act as an advisor to Columbia University's Sports Business Club, providing educational, networking and overall growth opportunities within sports business for students.
|Jared Schoenfeld||Director of Corporate Hospitality||Madison Square Garden|
Since 2001, Terry Lefton, the pioneer of sports business reporting, has been the Editor-at-Large at Sports SportsBusiness Daily and SportsBusiness Journal where he covers sports marketing, sponsorship and licensing. Owner of an expansive Rolodex and the confidante of hundreds of well-placed industry sources, Lefton is well-known for breaking hard-news stories.
Terry built a reputation as the leading reporter in sports marketing while working at BrandWeek from 1992 through 2000. He left the weekly trade magazine to write sports business - with an emphasis on the collapse of the once high-flying Internet category - for The Industry Standard, which folded shortly after. He graduated from Temple University with a bachelor's degree in communications in 1979. He worked as a writer for The Sports Network, where he covered the 1984 Winter Olympics in Sarajevo and attended "every game in Philadelphia for five or six years." Lefton also covered news at the Gannett chain's Westchester newspapers. He covered business for both the Electronic News and the New York Daily News before joining Brandweek as one its founding editors.
He lives in Connecticut with his wife Denise and three children, Clara, Margaret and Madison. Terry is a Founding Board member of the National Sports Marketing Network (NSMN) and now serves on the New York City Chapter Board, as well as the organization's national Executive Board.
|Terry Lefton||Editor-at-Large||SportsBusiness Journal|
Kathy Carter is the president of Major League Soccer and Soccer United Marketing. One of the most important elements of MLS' business structure is Soccer United Marketing. Founded in 2002, SUM is the preeminent soccer business company in North America and has a hand in marketing & promoting the most important soccer properties in the region, including Major League Soccer, the United States Soccer Federation, Mexican National Team games played in the United States, CONCACAF Gold Cup™ and SuperLiga to name a few. Carter is one of the highest-ranking female executives in sports with MLS marketing and the World Cup.
Carter manages the day-to day operations of SUM, as well as leads the strategic planning and vision for increasing commercial revenues for Major League Soccer, all MLS clubs and all properties represented by SUM.
In her new role, Carter oversees all commercial activity for the organization in the United States and Canada. She is responsible for all sponsorship, licensing and advertising sales for MLS/SUM. Carter serves as a key member of the MLS/SUM Senior Executive staff, providing counsel to the League Commissioner and MLS Board of Governors.
In addition to Major League Soccer, Carter and her staff are responsible for all sales and servicing for some of the premier soccer properties in the United States, including U.S. Soccer and all of its National Teams, the Mexican National Team, famed Mexican club team Chivas de Guadalajara, and multiple CONCACAF properties.
Carter also oversees the commercial relationship with all three national broadcast partners and MLS Digital Properties, formerly known as the SUM Digital Network. MLS Digital Properties encompasses the only soccer advertising network of its kind, covering all facets of the sport in the U.S., which allows advertisers to reach millions of soccer fans via online advertising and sponsorship campaigns.
Kathy has nearly 20 years of experience in the sports industry, she was a starter on the nationally ranked women's soccer team at the College of William and Mary, serves as the U.S. representative on FIFA's Committee for Women's Football and the FIFA Women's World Cup. Her other industry experience includes working for AEG, ISL and World Cup USA 1994.
Carter is a recipient of the SportsBusiness Journal and the Crain's New York Business Forty Under 40 awards, as well as the 2009 Women in Sports and Events (WISE) award.
Lous Koskovolis is the Senior Vice President of Corporate Sales and Sponsorship at Major League Baseball Properties. He was formerly the Executive Vice President, Corporate Alliances at Six Flags Entertainment, as the Senior Vice President of Corporate Sales and Marketing. Koskovolis is responsible for overseeing corporate sales and sponsorship activities on behalf of Major League Baseball and its 30 Clubs.
Since 2006, Koskovolis has generated sponsorship revenue across all 19 Six Flags domestic and international theme park properties. In addition, he has overseen Dick Clark Productions sponsorship sales for such events as The American Music Awards, Golden Globes, Academy of Country Music Awards, So You Think You Can Dance?, and New Year's Rockin' Eve. Koskovolis graduated from Saint John's University with a degree in marketing.
Mr. Koskovolis is formerly Executive Vice President of Multi-Media Sales for ESPN and ABC Sports in addition to serving in leadership roles in Six Flags Inc. National Television Sales and Customer Marketing organizations.
|Lou Koskovolis||Senior Vice President of Corporate Sales & Sponsorship||MLB|
Peter O'Reilly joined the NFL in 2005. He is responsible for developing and implementing strategies and marketing programs aimed at increasing the engagement of the NFL's priority fan segments, including avid, casual, young and Hispanic fans. Mr. O'Reilly also leads the NFL's corporate social responsibility initiatives, as well as the marketing of the NFL across its year-round calendar.
Prior to joining the NFL, Mr. O'Reilly held the position of Senior Marketing and Sports Manager for NYC2012, the New York City Olympic Bid. He also has past experience as Director of Production and Marketing at the National Basketball Association where he spent six years. Peter began his career at ABC Sports working on the network's college football and college basketball broadcasts.
Mr. O'Reilly received his Bachelor of Arts Degree from the University of Notre Dame and received his MBA from Harvard Business School. He currently resides in Bronxville, NY with his wife and two children.
|Peter O'Reilly||Vice President of Fan Strategy & Marketing||NFL|
Chris Parsons is Vice President International, NFL with responsibilities for the commercial and fan development activities around the globe as the NFL seeks to expand its footprint beyond their domestic US base.
Since Mr. Parsons joined the NFL in November 2008, the International fan base has grown across its core focus markets through a combination of the successful execution of international games, increased media exposure and expanded marketing activities and partnerships. This growth of the fan base has led to record revenues for the NFL's international business. Chris operates out of the New York headquarter office.
Prior to joining the NFL, Mr. Parsons was the Vice President of Reserve Brands (Ciroc, Don Julio, Johnnie Walker Blue) for Diageo plc. In this role Mr. Parsons established Diageo's first luxury operations, which included the highly successful co-marketing collaboration of Ciroc with Sean "Diddy" Combs. Prior to this Mr. Parsons served as the Vice President of Johnnie Walker where under his direction, the Johnnie Walker brand expanded into broad cable advertising distribution and celebrity event marketing, resulting in record revenues and profits. During his 10 years at Diageo, Mr. Parsons also served as the Vice President of Beer, winning several marketing excellence awards in the U.S. for his work the Guinness and Red Stripe brands. He was also responsible for Diageo's US marketing training and development programs.
Chris grew up in Manchester, UK and after graduating from Newcastle University Business School, he held various sales and marketing positions at Bass plc, before moving to the US with the Diageo organization. He lives in Connecticut.
|Chris Parsons||Vice President of International Business||NFL|
Born in Kenya, Mark Waller attended Monmouth Grammar School before graduating with honors from Durham University (England) with a BA degree in Spanish and Italian.
Immediately after graduation he embarked on an international business career that now spans more than 25 years with global companies and includes positions in the United Kingdom, Spain, the Canary Islands, Greece and the United States. He joined the NFL on February 1, 2006, and became Chief Marketing Officer in August 2009.
He began his business career with Gallaher Ltd in 1983. After five years in Gallaher's International Division, working in Spain and the Canary Islands, Mark joined Guinness in 1988 as Regional Director for Guinness Export. With the acquisition of Distillers PLC, Mark joined the Guinness subsidiary of United Distillers.
Following successful assignments as with United Distillers in Spain and Greece, Mark moved to the USA in 1996, initially as VP Marketing for Scheffelin & Somerset, with overall responsibility for the marketing of Johnnie Walker, Dewars and Tanqueray brands.
With the merger of Guinness/Grand Metropolitan, Mark led the business integration in the Midwest as President-Central Region, before joining Diageo North America as Executive Vice President for Consumer Strategy & Marketing. Mark spearheaded the development of legislative and consumer access initiatives to broaden the availability and consumption of spirits within the United States.
In his current capacity with the NFL, Mark oversees all of the League's marketing, as well as the NFL's international activities. He is responsible for developing the NFL's long-term fan development and brand strategy, and serves on the league's Business Ventures senior management team.
Mark is married with two children and lives in Darien, CT.
|Mark Waller||Chief Marketing Officer||NFL|
Practice Areas Jared Bartie resides in the New York office of Arent Fox and his practice focuses on complex sports, entertainment and media transactions.
Jared has counseled sports clients on a variety of matters including, naming rights and sponsorship transactions, broadcast rights agreements, stadium bond financings, arena operating agreements, food and beverage agreements, merchandise agreements, ticketing arrangements, suite licenses, front office, coach and player agreements, and intellectual property matters.
Jared has also advised professional sports teams regarding various aspects of business operations and administration, including methods of revenue enhancement and organizational efficiency.
Jared has counseled entertainment and media clients regarding live event matters, talent negotiations, executive employment agreements, content acquisitions, development and production matters, cable, broadcast and theatrical distribution agreements, digital media matters, consumer products agreements, advertising and marketing agreements, and various publishing related matters.
Jared has a breadth of legal and business experience in the sports, entertainment and media industries. He began his career working in the sports law practice group of a prominent international law firm in New York. He has held senior legal and business positions with several well known sports and entertainment entities, including: Black Entertainment Television (Acting Chief Counsel, Productions); United States Tennis Association (Chief Legal Officer & General Counsel); National Basketball Association (Vice President, Team Marketing & Business Operations); Charlotte Bobcats (Chief Administrative Officer & General Counsel); and World Wrestling Entertainment Inc. (Executive Vice President & General Counsel).
Jared is a graduate of Northwestern University School of Law, JD, 1993 and American University, BA, 1990
|Jared Bartie||Counsel||Arent Fox|
The Law Office of Elliott J. Brown is a full service business law firm that represents individual clients as well as many different types of business entities - from start-ups to well established multi-national corporations.
With over 30 years of legal experience, the Firm handles the many different types of corporate and commercial transactions that most businesses deal with, including entity formation, organization, and drafting and negotiating the various types of agreements that define a business relationship. These transactions may pertain to relationships involving business owners, management, employees, suppliers, distributors, licensees and/or customers.
The Firm's areas of expertise include managing intellectual property, licensing, and brand protection, among others. This includes assisting brand owners acquire, develop, manage, protect and exploit their intellectual property rights, including the development and implementation of appropriate trademark and/or copyright registration and protection strategies. We also counsel and advise our clients regarding the terms of prospective business deals and negotiate and prepare the various types of agreements associated with those transactions.
Individual clients of the Firm include entertainers, fashion designers, entrepreneurs, investment bankers and others who may need advice or assistance concerning a potential business deal, contract issue or need assistance to resolve a dispute.
Mr. Brown is admitted to the Bars of the States of New York, New Jersey and Florida. He is also a member of the New York State Bar Association and its Business Law section and the New Jersey State Bar Association.
Whether you are a member of Senior Management of a Fortune 500 corporation, the owner of your own start-up business, or hold any position in between, the Law Office of Elliott J. Brown is available to analyze and quickly understand your needs and the best approach for how to best represent you. Our passion for serving others and providing top quality legal services to our clients is the driving force behind the deep sense of dedication and commitment offered by the Law Office of Elliott J. Brown.
|Elliott Brown||General Counsel||Deuce Brand|
As Senior Vice President, Legal & Business Affairs for NBA Entertainment (NBAE), David Denenberg serves as chief counsel for the production arm of the NBA. In such capacity, Denenberg is responsible for negotiating agreements relating to all facets of NBAE's business, including television, film, music, digital media, photography, and talent. Denenberg also negotiates distribution and affiliation agreements relating to NBA TV and NBA League Pass, and frequently advises NBA and WNBA teams on a variety of issues relating to their television and entertainment businesses.
In addition to his legal and business affairs responsibilities, Denenberg oversees the league's footage licensing and extended-market television businesses, and was actively involved in planning and establishing iHoops, the NBA / NCAA youth basketball initiative.
Denenberg currently serves on the Board of Governors for the Naismith Memorial Basketball Hall of Fame and serves as Corporate Secretary for iHoops.
Prior to joining the NBA in March 1995, Denenberg worked in the Corporate Department of Paul, Hastings, Janofsky & Walker in New York City.
A 1991 cum laude graduate of Harvard Law School, Denenberg graduated magna cum laude from Colgate University in 1988. He currently resides in New Jersey with his wife and three children.
|David S. Denenberg||Senior Vice President of Legal & Business Affairs||NBA|
James L. Johnston is a partner in the Entertainment, Media & Publishing; Technology, Digital Media & Privacy; Advertising, Marketing & Promotions and Intellectual Property Practice Groups of Davis & Gilbert. Mr. Johnston represents numerous multinational, national and local media companies, television and motion picture producers, advertising agencies, promotions agencies, and advertisers in connection with all aspects of motion picture, television, entertainment, advertising, promotions, and marketing industries.
Mr. Johnston was recognized by The Legal 500 U.S. 2011 directory for the second year for his knowledge in the area of advertising, marketing and entertainment. He is regarded by clients as having a "calming approach."
Mr. Johnston has considerable experience in all aspects of entertainment, new media and advertising law. In the entertainment and new media fields, he has advised television networks, independent producers, broadcast station groups, motion picture studios, advertising agencies and Internet companies on the development, production and distribution of television programs, motion pictures and other audiovisual content. Mr. Johnston's work has included the negotiation of acquisition, production and distribution agreements, network affiliation agreements, talent agreements and license agreements, including licenses for Internet and other interactive exploitation, and live event programming, sponsorship and other cross-promotional agreements. His practice also involves motion picture and television rights acquisitions of literary properties, motion picture and video footage library acquisitions, as well as a variety of mergers, acquisitions and other transactions involving the transfer of intellectual property assets.
In the advertising and marketing fields, Mr. Johnston's practice extends from providing advice on the content of advertising copy and direct marketing materials, to providing advice on complex regulatory issues and negotiating complex agreements relating to the advertising, marketing and promotions industry. On behalf of both advertisers and advertising agencies, he is regularly involved in the drafting and negotiating of a wide variety of agreements including agency/client agreements, sponsorship agreements, talent contracts, music licenses, commercial production agreements, and software license agreements.
Mr. Johnston also regularly counsels clients in a variety of fields on issues relating to all aspects of intellectual property, including copyright and rights of privacy and publicity.
Prior to joining Davis & Gilbert, Mr. Johnston was an entertainment attorney at O'Melveny & Myers LLP. He graduated magna cum laude from UCLA School of Theater, Film and Television and received his JD/MBA from UCLA as well.
|James Johnston||Partner||Davis & Gilbert|
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media. Jeffrey is a leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent television guest and commentator, having appeared on shows including MSNBC's Your Business, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump, among others. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he's recognized as one of the Top 10 c-suite Twitterers and a key influencer in the social media landscape.
Jeffrey has years of international marketing, sales, and customer relations management experience. He joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). He became Chief Business Development Officer in September 2007 and CMO in November of 2008 and was responsible for Brand Development and Management, Market Development, Corporate and Product Public Relations, Communications and Public Affairs, Corporate Sponsorships, Business Development, Corporate Relationships and Partnerships, and Marketing.
Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.
Currently, Jeffrey leads The Hayzlett Group, an international strategic business consulting company leading change for high growth businesses. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building. Even when away from his home state of South Dakota, Jeffrey can always be found in his trademark cowboy boots.
|Jeffrey Hayzlett||Author||The Hayzlett Group|
Lewis Howes was a two sport All-American collegiate athlete turned professional football player. After a career ending injury he founded SportsNetworker.com, the Sports Executives Association and the Sports Industry Network (which is the largest sports business network online with over 80,000 executives worldwide).
Details Magazine says he is one of "5 Internet Gurus Who Can Make You Rich" and GenJuice.com featured him as one of the Top 100 Most Desirable Mentors (along with the likes of Barak Obama and Richard Branson).
He is the author of two books, and currently represents the United States of America for the Men's National Team in Handball.
Marjorie Levy is an entrepreneur, an editor, producer and a former journalist. She has spent more than 15 years helping companies online to scale.
Marjorie graduated from Cornell where she studied applied mathematics and English Literature. Out of college she moved to LA to anchor "Marketplace," a daily NPR financial news show. She then worked at CNN reporting on riots, fires, and earthquakes, and eventually covered artists/ entertainers as a reporter producer for Turner Entertainment news.
She began working in original productions for "The Larry Sander's Show," a parody of a late night talk show. She became a comedy development executive there helping to develop their first slate of original TV programs, from one-hour specials to Everybody Loves Raymond. Hired by MTV to build a slate of original programs to rebrand the network, she worked out of Santa Monica. Her last job out of California she ran comedy development for Warner Bros. Studios. As VP of Comedy Production and Development, she oversaw the annual production and sales of more than 47 pilots per year.
She moved back to NYC and worked for the Economist for 5 years in 2000. She also wrote several pieces for the magazine that were not about economics (e.g. Sweating It Out, 2002).
Marjorie became Tina Brown's editorial producer for CNBC for her show, "Topic A". Then she moved to London where she worked for Tartan Films, eventually leaving full time to start a media company.
She joined Fila to create a clear marketing identity for US, and one of her jobs there is social media.
|Marjorie Levy||Director of Media||Fila|
Darren Rovell is a sports business analyst who re-joined ESPN in June of 2012. Previously, he was CNBC's Sports Business Reporter. He was responsible for both analyzing and reporting on the sports business world on all of CNBC's programming including "Squawk Box," "Power Lunch" and "Street Signs." He was also the author of the "Sports Biz" blog on CNBC.com
Rovell has interviewed many of the world's greatest athletes including Michael Jordan, Tiger Woods, Maria Sharapova, Dwyane Wade, LeBron James, Dale Earnhardt Jr., Michael Phelps and Lance Armstrong. Other interview subjects also include the sporting world's top power brokers including NBA Commissioner David Stern, Dallas Cowboys owner Jerry Jones, Boston Red Sox owner John Henry, Major League Baseball President and COO Bob DuPuy, super agent Scott Boras, Under Armour CEO Kevin Plank, Nike CEO Mark Parker and WWE Chairman Vince McMahon.
Rovell reported and anchored the CNBC primetime documentary "Swoosh! Inside Nike," which took viewers through the company's history to the factory floors in Vietnam. It was nominated for an Emmy. He also anchored other primetime documentaries, including "Inside Track: Refueling the Business of NASCAR," "As Seen on TV," an in-depth look at the informercial business, "Behind the Counter: The Untold Story of Franchising" and "Business Model: Inside the Sports Illustrated Swimsuit Issue." Rovell won an Emmy for his contribution to NBC's 2008 Election coverage.
Prior to joining CNBC, Rovell served as sports business writer for ESPN.com and reported on the world of agents, stadium deals, endorsements and contracts on ESPN's flagship, "SportsCenter," its investigative show, "Outside the Lines," and had weekly segments on ESPNEWS.
Rovell is also the author of two business books. First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon and On the Ball: What You Can Learn About Business From America's Sports Leaders. First In Thirst was named by Soundview Summaries as one of the top 30 business books of the year, while On the Ball, co-written with industry insider David Carter, was named to the Top 25 list of "What Corporate America Is Reading" by the Knight Ridder/Tribune News.
In 2004 and 2007, Rovell was named to Newsbios' "30 under 30," a list of the top 30 national business reporters under the age of 30. He is the only sports reporter in the two-decade history of the awards to have been honored.
|Darren Rovell||Sports Business Reporter & Correspondent||ESPN/ABC News|
|Non-Profit & Social Responsibility|
Richard Bernstein is a tireless advocate for disabled rights and providing a voice to those who would otherwise be forced to be silent.
Blind since birth, Richard is a graduate of the University of Michigan and Northwestern University School of Law. He is an attorney with The Sam Bernstein Law Firm in Farmington Hills, Michigan.
Richard is committed to taking action to help clients who need him. He successfully partnered with the United States Department of Justice to force the City of Detroit to fix broken wheelchair lifts on its buses. In a landmark settlement against Delta Airlines and Detroit Metro Airport, Richard gained accessibility for disabled fliers and set the precedent for airlines and airports to be covered under the Americans with Disabilities Act of 1990. He fought the State of Michigan and won to preserve special education funding throughout the state.
Further, Richard represented the Paralyzed Veterans of America in an action against the University of Michigan's plans for disabled seating in Michigan Stadium with the United States Department of Justice and represented disabled residents who sued the Oakland County (Michigan) Road Commission after "roundabout" traffic circles were built without disabled access. Some of Richard's latest casework includes a federal suit against the American Bar Association to put an end to its discriminatory practices toward blind students via requirement of the Law School Admissions Test, which requires individuals to draw diagrams to pass.
Richard teaches a political science course in social activism at the University of Michigan and served an eight-year term on the Board of Governors at Wayne State University in Michigan, elected by voters statewide, serving as Chair from 2009-2010.
Honors Richard has received include "Michiganian of the Year" by the Detroit News, one of Crain's Detroit Business' "40 Under 40" and recognition on worldwide television by CNN as a leader in keeping government honest. He is the recipient of the 2008 John W. Cummiskey Pro Bono Award from the State Bar of Michigan and was selected by The Young Lawyers Section of the State Bar of Michigan as the 2003- 2004 Regeana Myrick Outstanding Young Lawyer Award recipient for outstanding commitment to public service. Richard also was named a 2009 Leader in the Law by Michigan Lawyers Weekly and received the James T. Neubacher Award in 2011. In 2011, he also was selected by L. Brooks Patterson, Michigan's Oakland County Executive, as one of the region's Elite 40 Under 40.
In his spare time, Richard is an avid runner, completing 17 marathons - including seven New York City marathons - the Ironman triathlon in Coeur d'Alene, Idaho in 2008 and the Israman triathlon in Eilat, Israel in 2011. He also co-hosts a one-hour legal radio show called "Fighting for Justice" with Pulitzer Prize winner Angelo Henderson on WCHB-AM (1200) in Metro Detroit.
|Richard Bernstein||Adjunct Professor||University of Michigan|
Dana Fabrikant is the Vice-President of Corporate Partnerships for the New Jersey Devils and Prudential Center. She is responsible for bringing in new sponsorship and premium seating revenue, overseeing client relationships, and creating unique partner marketing events. She also serves as a special liaison to the ownership group, working on strategy and execution of various arena and team business development projects.
Prior to working directly for Devils Arena Entertainment LLC, Dana was part of the consulting team at OnSport LLC that that led sales and marketing for the opening of the $375 million Prudential Center.
Dana was an editor and publicist in the media relations department at HBO until 2006. She was involved in the strategic and logistical planning of publicity campaigns for HBO Original Series, HBO Films, HBO Sports and documentaries.
A cum laude graduate of Duke University, Dana is recently married and resides in New York City with her husband.
|Dana Fabrikant||Vice President of Corporate Sponsorships||Prudential Center|
Chris Insolera is a Manager of Corporate Sales and Sponsorships at the New York Yankees. In this role, he is responsible for selling integrated sponsorship packages-including Yankee Stadium signage, scoreboard and print advertising, hospitality, game day promotional activation, community outreach programming, and the intellectual property rights to the world's most valuable team sports brand-to local and national blue-chip brands in traditional and non-traditional categories.
Prior to joining the Yankees in September of 2010, Insolera spent four (4) years working for D.C. United of Major League Soccer, where he received multiple team and league honors as a leading ticket salesperson before transitioning to sponsorship sales. Insolera graduated from the University of Virginia in 2006 with a degree in Media Studies and a minor English. He lives in West New York, NJ with his wife Molly.
|Chris Insolera||Manager of Corporate Sales & Sponsorships||New York Yankees|
Doug Smoyer is Vice President, Business Development at the New York Giants and has been with the club since 2007. Smoyer is responsible for driving sales and successful client relationships across team sponsorship and media properties working with brands such as Timex, Phillips-Van Heusen, MillerCoors, Walgreens, Heinz, Taco Bell, and others.
Prior to joining the Giants, Smoyer was Director of Online Ad Sales based in Chicago with SportsAdMarketplace, a national advertising network consisting of official NFL, NBA, and NCAA team web sites.
From 2000-05, Smoyer was a member of the Washington Redskins sales and marketing department and advanced through a series of sales and managerial roles, focusing on the sales and expansion of the Redskins' suite and club seat inventory at FedExField.
Smoyer started his career with his hometown Pittsburgh Penguins from 1996-99, working first as an intern and later as an account executive selling premium seating at the former Mellon Arena in Pittsburgh, PA. A graduate of the University of Pittsburgh, Smoyer resides on Manhattan's Upper West Side.
|Doug Smoyer||Vice President of Business Development||New York Giants|
Jamey Sunshine is responsible for managing Lagardère Unlimited's sales efforts in the US and establishing brand partnerships within the Talent, Events, and Media divisions. Jamey has been in the marketing and sports industries for over 11 years, having worked at the ATP Tour, RedPeg Marketing, and Red Bull North America. At Red Bull, Jamey was responsible for the development of brand strategy and event execution, and worked with multiple Red Bull athletes through the execution of various types of sports marketing projects. While at Lagardère Unlimited, Jamey has facilitated endorsement deals for clients with brands such as American Express, Guthy Renker, Turkish Airlines, and Johnson & Johnson and oversees the sponsorship initiatives for all Lagardère Unlimited event properties. Jamey is a graduate of SUNY Oneonta where he was a member of the Men's Tennis team.
Jamey received a Bachelors Degree in Business Economics from the State University of New York College at Oneonta where he was also a Captain of the men's tennis team. Sunshine came to BEST with 10 years of experience in the marketing and sports industries, beginning his career in professional tennis within the Communications department of the ATP World Tour, where he was an editor of the ATP web site and a liaison with tournaments and media in the US. His initial start in the tennis industry was followed by eight years in experiential marketing and brand management. Sunshine worked directly with multiple Fortune 500 brands where he was responsible for developing brand strategy and overseeing the execution of events, sponsorship activation, and sports marketing projects.
|Jamey Sunshine||Senior Vice President of Corporate Sponsorships||Lagardère Unlimited||Public Relations|
Stacey Escudero oversees all business public relations activities for MSG Sports, including the development and execution of proactive media strategies that support the division's priorities and help drive its growth objectives. Concentrating on trade, business and consumer press initiatives, she works closely with the MSG Sports group to create targeted, impactful public relations campaigns that elevate the visibility of MSG Sports and support critical marketing partnerships. MSG Sports consists of professional sports teams, the New York Knicks, New York Rangers, New York Liberty, and the Sports Properties division, which includes college and high school basketball, boxing, track and field, among other sports events held at Madison Square Garden. The division also handles sponsorship sales for the teams, the Arena, all arena events and the upcoming state-of-the-art renovation of the Garden.
Ms. Escudero was previously director, public relations for MSG Media. In that capacity she developed and executed strategic public relations campaigns targeting trade, business and consumer media for regional television networks MSG and MSG Plus, MSG Interactive, which manages all wireless and online initiatives for Madison Square Garden, and the Integrated Media Sales division. Ms. Escudero joined MSG Media from Rainbow Media, where she served as trade publicist promoting national television networks AMC, IFC and WE tv. Previously Ms. Escudero held positions with public relations agencies The Domino Group and Drasnin Communications. She has a Bachelor of Arts degree in Communications from University of California, San Diego.
|Stacey Escudero||Vice President of Business Public Relations||Madison Square Garden|
Joe Favorito has over 28 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to-day activities in strategic communications for: Two of the world's hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world's largest professional sport for women (the WTA Tour), the world's largest sports National Governing Body (the United States Tennis Association) and the world's largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company.
For the past four years Joe has been an independent consultant on crisis communications, social media, strategic planning, brand marketing, publicity and business development for clients that include: Bloomberg LLC, Schiller Management/the Global Options Group, Wizard Entertainment/Comic-con, Relativity Media, Lionsgate Films, the John McEnroe Academy, USA Wrestling, Big Lead Sports/Fantasy Sports Ventures, Ponturo Management Group, and others.
Additionally, Joe was associate producer for the Tony nominated hit Broadway show "Lombardi" and was part of the creative team for the production "Magic/Bird." He serves on the boards of the National Sports Marketing Network, Columbia University (where he is an instructor in Strategic Communications in the Graduate School of Business) and Manhattanville College. He also maintains a well trafficked blog on the sports marketing and publicity field, "Sports Marketing and PR Roundup," on the website joefavorito.com, as well authoring the first-ever text on the sports publicity industry ("Sports Publicity" published in August 2007 by Reed Elsevier), which is used in over 35 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including the Whatron School, Princeton University, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business and many others.
A graduate of Fordham University, Joe, his wife and two children reside in River Vale, New Jersey.
|Joe Favorito||Independent Consultant|
Bryan has spent more than 25 years in the marketing communications industry and has inspired a generation of professionals with his insight, strategic counsel and thought leadership. He joined Taylor in 1989 and has managed a wide variety of accounts for client partners such as Bristol-Myers, Gillette, MasterCard, and Pitney Bowes.
Since July of 2004, Bryan has served as the agency's Chief Operating Officer and Managing Partner. During Taylor's period of significant growth and evolution over the past six years, he has overseen the development of the agency's core operating functions, including finance, IT, and HR. He also manages agency marketing initiatives, which includes all aspects of branding as well as awards and recognition, and provides oversight of Taylor Productions, the agency's video and broadcast unit.
Bryan is also the longtime communications chair of the annual March of Dimes sports luncheon and is the founder and Chair of the Council of Public Relations Firms' COO Community group.
Prior to joining Taylor, Bryan spent five years with Mike Cohen Communications, where he managed accounts for leading media brands such as NFL Films, Major League Baseball Productions, and Macmillan Publishing. Bryan graduated magna cum laude with a B.A. in anthropology from the University of Pennsylvania, where he was an award-winning sports editor and columnist for The Daily Pennsylvanian.
He resides in Forest Hills, New York.
|Bryan Harris||COO & Managing Partner||Taylor Communications|
|Venue Management & Operations|
Greg Economou joined Madison Square Garden Sports as executive vice president of corporate sales and solutions in January 2010. In his role, Economou is responsible for the overall sales strategy for MSG Sports, which includes the New York Knicks, New York Rangers, New York Liberty, along with college basketball, boxing, tennis, and all other sports events and attractions at MSG owned venues. In addition, Economou oversees the sales strategy for MSG Entertainment, which includes iconic venues Madison Square Garden, the Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre, The Chicago Theatre and the Wang Theatre in Boston, as well as a variety of live productions including the Radio City Christmas Spectacular starring the Radio City Rockettes.
Economou manages MSG Sports' marketing partnerships, suite sales and service, and digital sales/new media revenues. He also oversees all planning and implementation of integrated sales and marketing platforms and packages for all of MSG Sports' assets and inventory, driving to maximize the client value proposition and MSG Sports' revenue. In addition, he manages the cross platform marketing partnerships and suite sales for the transformed Madison Square Garden. The Garden is currently undergoing a comprehensive top-to-bottom Transformation that will significantly enhance the experience for customers, athletes, entertainers, suite holders and partners.
Prior to joining MSG Sports, Economou was the managing director & CEO of BRANDTHINK, a leading sports and entertainment marketing and management firm, where he worked across the sports landscape on a variety on high-level brand, digital, and revenue performance initiatives. Before BRANDTHINK, he was the executive vice president and chief marketing officer at Bobcats Sports and Entertainment where he managed all business operations for the team and arena, leading the organization to unprecedented levels of success. Economou also served as senior vice president, marketing and communications for the NBA and as senior vice president of brand marketing for the SFX Sports Group. Earlier in his career, he was principal & chief operating officer of SME Branding, the leading brand consulting firm in the sports industry, working with hundreds of blue-chip sports properties throughout the 1990s, including Madison Square Garden and its sports teams.
|Greg Economou||Executive Vice President of Corporate Sales & Solutions||Madison Square Garden|
Jamie Morningstar has been with Madison Square Garden since October of 2009 as the Director of Season Ticket Service and Retention. She is responsible for managing a staff that oversees more than $200M in Season Ticket Inventory over three professional teams (Knicks, Rangers and Liberty). Additionally, Ms. Morningstar successfully managed the relocation of all Season Ticket Holders (28,000 seats) as a result of the $850M Transformation of MSG.
Ms. Morningstar has been involved with NBA teams for several years as she was an Inside Sales Account Representative for the Detroit Pistons from May 2006 - October 2007. She left Detroit for Seattle where she became an Inside Sales Manager for the Seattle Sonics and Storm. Ms. Morningstar was in Seattle for one year, then relocated with the NBA franchise to Oklahoma City. With the move, she became the Director of Season Ticket Sales for the Oklahoma City Thunder. Her primary responsibilities included budgeting, establishing and implementing numerous sales campaigns and programs to produce new revenue across all categories (seasons, partial plans and groups). She held this position for one year, prior to joining Madison Square Garden in 2009.
Morningstar received her Bachelor of Science in Business with an emphasis in Sport Administration from the University of Kansas in 2003.
|Jamie Morningstar||Director of Season Ticket Service & Retention||Madison Square Garden|